Retail Optimize is Swedish innovative company that creates solutions to give businesses the ability to measure visitors in store movement, get better knowledge of their customers, increase sales, strengthen their brand and above all create a more personalized experience for the customers.
Client:
Business area (industry):
Retail
Geography:
EU
- OpenWRT OS as a platform
- Wi-Fi probe requests sniffing
- Bluetooth BLE BEACONS as auxiliary presence detection technology
The customer required a network of access points to provide free internet access alongside with movement tracking system across the city to use this in marketing purposes. Access point required to be cheap, easy to install and maintain.
Sirin Software built a sniffing middleware on top of the existing OpenWRT platform that allowed us to capture all wi-fi probe requests near the access points. Static devices such as routers and laptops are filtered using the blacklisting algorithm. Server side was implemented as a hub collecting data where all movement is recording for further use in marketing analyze.
Devices in use
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OPEN-MESH OM2P ROUTER
low-end device with optional outdoor enclosure and PoE power. Allows sniffing on 2.4GHz wifi band. |
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OPEN-MESH OM5P ROUTER
high-end device with optional outdoor enclosure and PoE power. Allows sniffing on both 2.4GHz and 5GHz wifi bands. Used in most locations. |
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CHIP MICROCOMPUTER
experimental super-low-cost device that doesn’t provide internet access, but only sniffing. Sniffs both wifi and BLE probe requests. |
Movement reproducing algorithm on the server
Cloud management dashboard
Automatic blacklisting of static devices (laptops and access points)
Filtration of randomly-generated MAC addresses (like in latest iOS devices, they send random MAC during network search to avoid tracking)
Filtration of struggling between two nearby access points using hysteresis Algorithm of matching BLE address and wifi MAC address to use BLE address when wifi turned off.
Information Technology and Services
Low Power Active Distributed Antenna Network
“Active-to-the-Antenna” solution enabling two-hour survivability, supervision, and ease of engineering and installation at a lower cost than other solutions. Additionally, it provides an IoT wireless network by LoRa to cover an entire building for consumer purposes.
Software & Hi-Tech
Wireless Connection Manager For IoT-Enabled Consumer Electronics
Wireless configuration manager application by which the user only has to plug in a device and wait for a few seconds for the device to connect automatically. The solution should be easily-installable and should establish a secure connection outside of the customer’s private network.
Industrial automation
In-building Radio Communications System with Cloud Service
An In-building Two-Way Radio Communications Enhancement System with a dedicated radio console and cloud solution. It was certified US FD by UL and FCC. We were responsible for all phases of hardware and software development, which was designed from scratch.
Industrial automation
HMI implementation for 3D scanner
Functional interface with the touchscreen which provides ease in working with a 3D scanner. Hardware notifications, warnings, and errors can be read out from the PLC. The project was implemented with a hard deadline. Since the previous contractor couldn’t accomplish the task we should present the ready-to made solution very fast.
Software & Hi-Tech
LoRaWAN Gateway for IoT/M2M applications
Gateway with several configurable WAN options, LoRaWAN network stack, specifically designed for outdoor applications. The gateway was used both in places which don’t require additional connectivity features and places with challenging terrains where no ethernet or WiFi exists.
Industrial automation
IPTV solution
A cost-effective IPTV platform ( 54 times cheaper than similar products on the market) with several services including Live TV and Live Media video on demand. Installing the device is simple, and can be installed simply by attaching the device to the users home network.
retail
Real-time location tracking system for proximity marketing and foot-traffic analysis
.A sniffing middleware that allows to capture all wi-fi probe requests near the access points. Server side is implemented as a hub collecting data where all movement is recording for marketing analyze. Access point is cheap, easy to install and maintain.
Software & Hi-Tech
Remote antenna tilting protocol implementation
The Remote Electrical Tilt Unit allows for the accurate control of antenna tilt, which eliminates the site-access requirement, allowing the tilt to be adjusted remotely from the base station control center. This allows timely response to changing capacity requirements of the network.
Software & Hi-Tech
SabaiOpen project: OpenWrt based operating system
OpenWrt based operating system running on a custom designed router with x86-64 – architecture. Sabai open OS allows to administer a network without having specially qualified staff. Is is equipped with VPN logical solutions for remote access connectivity.
Software & Hi-Tech
Platform for Petabyte Scale Backup and Archive Repositories
The solution which was designed from the ground-up to deliver high-performance Block and Object storage services, and limitless scalability for the next generation of OpenStack clouds, petabyte scale active archives, and Big Data applications. Solution integrates within different platforms
Parking solutions
Parking digital embedded software
Solution for smart parking meters which can accept credit cards, detect when a vehicle is in a space, send notifications regarding maintenance. Parking space rates can also be set remotely for specific days, hours, or special events. Also admins can watch video recorded from security cameras.
Mobile app for immediate labels modification
A handy solution for retailer for changing product stickers directly and as fast as possible.
Orders System Packaging Optimization for Warehouses
A system which optimizes warehouse property accounting and facilitates orders’ packaging.
Mobile App for Fire Fighters
Mobile solution for tracking and recording all ey events of the incident handling.
Bocconcino
A mobile application for pizzeria “Bocconcino” includes a function supporting home delivery.
Clickroom
An app-service for booking apartments; it’s an easy way to find and book apartments online.
Young mom’s club
A social network for young mothers. It included advice about parenting, healthy lifestyle, discussions, and user chat.
Gamenews
A news reader about games. All the news items are automatically being parsed from 13 popular gamer websites.
