Real-time location tracking system for proximity marketing and foot-traffic analysis Linux, Embedded and IoT

Client:

Business area (industry):

Retail

Geography:

EU

OpenWRT OS as a platform
Wi-Fi probe requests sniffing
Bluetooth BLE BEACONS as auxiliary presence detection technology

Retail Optimize is Swedish innovative company that creates solutions to give businesses the ability to measure visitors in store movement, get better knowledge of their customers, increase sales, strengthen their brand and above all create a more personalized experience for the customers.

The customer required a network of access points to provide free internet access alongside with movement tracking system across the city to use this in marketing purposes. Access point required to be cheap, easy to install and maintain.

Sirin Software built a sniffing middleware on top of the existing OpenWRT platform that allowed us to capture all wi-fi probe requests near the access points. Static devices such as routers and laptops are filtered using the blacklisting algorithm. Server side was implemented as a hub collecting data where all movement is recording for further use in marketing analyze.

Devices in use

OPEN-MESH OM2P ROUTER

low-end device with optional outdoor enclosure and PoE power. Allows sniffing on 2.4GHz wifi band.

OPEN-MESH OM5P ROUTER

high-end device with optional outdoor enclosure and PoE power. Allows sniffing on both 2.4GHz and 5GHz wifi bands. Used in most locations.

CHIP MICROCOMPUTER

experimental super-low-cost device that doesn’t provide internet access, but only sniffing. Sniffs both wifi and BLE probe requests.

Movement reproducing algorithm on the server

Cloud management dashboard

Automatic blacklisting of static devices (laptops and access points)

Filtration of randomly-generated MAC addresses (like in latest iOS devices, they send random MAC during network search to avoid tracking)

Filtration of struggling between two nearby access points using hysteresis Algorithm of matching BLE address and wifi MAC address to use BLE address when wifi turned off.

IoT

Increasing the scalability of a cloud-based system for IoT products

Cloud system for IoT products. Our engineers joined an in-house team and implemented improvements for the cloud system– we carried out system optimizations, increasing the number of requests per minute and the potential for immediate cloud scalability.

AWS
JavaScript (Node.js)
IoT
Docker

Information Technology and Services

Low-Power Active Distributed Antenna Network

“Active-to-the-Antenna” solution enabling two-hour survivability, supervision, and ease of engineering and installation at a lower cost than other solutions. Additionally, it provides an IoT wireless network by LoRa to cover an entire building for consumer purposes.

FPGA
LoRa
AWS Cloud
C++

Software & Hi-Tech

Wireless Connection Manager For IoT-Enabled Consumer Electronics

Wireless configuration manager application by which the user only has to plug in a device and wait for a few seconds for the device to connect automatically. The solution should be easily-installable and should establish a secure connection outside of the customer’s private network.

C
Linux
RTOS
OpenWRT
Wi-Fi

Industrial automation

In-building Radio Communications System with Cloud Service

An In-building Two-Way Radio Communications Enhancement System with a dedicated radio console and cloud solution. It was certified US FD by UL and FCC. We were responsible for all phases of hardware and software development, which was designed from scratch.

GUI
REST API
PCB design
Ethernet
STM32

Industrial automation

HMI implementation for 3D scanner

Functional interface with the touchscreen which provides ease in working with a 3D scanner. Hardware notifications, warnings, and errors can be read out from the PLC. The project was implemented with a hard deadline. Since the previous contractor couldn’t accomplish the task we should present the ready-to made solution very fast.

C#
MySQL
LINQ
Visual Studio
HALCON 12

Software & Hi-Tech

LoRaWAN Gateway for IoT/M2M applications

Gateway with several configurable WAN options, LoRaWAN network stack, specifically designed for outdoor applications. The gateway was used both in places which don’t require additional connectivity features and places with challenging terrains where no ethernet or WiFi exists.

Ethernet
Wi-Fi
LoRa
4G/LTE
L2TP

Industrial automation

IPTV solution

A cost-effective IPTV platform ( 54 times cheaper than similar products on the market) with several services including Live TV and Live Media video on demand. Installing the device is simple, and can be installed simply by attaching the device to the users home network.

С
NET Framework
Visual Studio
HALCON 12

retail

Real-time location tracking system for proximity marketing and foot-traffic analysis

.A sniffing middleware that allows to capture all wi-fi probe requests near the access points. Server side is implemented as a hub collecting data where all movement is recording for marketing analyze. Access point is cheap, easy to install and maintain.

OpenWRT
Wi-Fi
BLE
OPEN-MESH

Software & Hi-Tech

Remote antenna tilting protocol implementation

The Remote Electrical Tilt Unit allows for the accurate control of antenna tilt, which eliminates the site-access requirement, allowing the tilt to be adjusted remotely from the base station control center. This allows timely response to changing capacity requirements of the network.

C
BEAGLEBONE Black
Qt GUI
C++
kernel

Software & Hi-Tech

SabaiOpen project: OpenWrt based operating system

OpenWrt based operating system running on a custom designed router with x86-64 – architecture. Sabai open OS allows to administer a network without having specially qualified staff. Is is equipped with VPN logical solutions for remote access connectivity.

C
OpenVPN
C++
WEB UI
Jenkins
PPTP

Software & Hi-Tech

Platform for Petabyte Scale Backup and Archive Repositories

The solution which was designed from the ground-up to deliver high-performance Block and Object storage services, and limitless scalability for the next generation of OpenStack clouds, petabyte scale active archives, and Big Data applications. Solution integrates within different platforms

C
NET Framework
node.js
.deb & .rpm
С++

Parking solutions

Parking digital embedded software

Solution for smart parking meters which can accept credit cards, detect when a vehicle is in a space, send notifications regarding maintenance. Parking space rates can also be set remotely for specific days, hours, or special events. Also admins can watch video recorded from security cameras.

C
ARM platforms
Linux kernel

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A handy solution for retailer for changing product stickers directly and as fast as possible.

Orders System Packaging Optimization for Warehouses

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Mobile solution for tracking and recording all ey events of the incident handling.

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A mobile application for pizzeria “Bocconcino” includes a function supporting home delivery.

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