SirinSoftware was founded in 2014 by Alexander Nikitenko (CEO).Since then a large number of software and systems integration projects have been completed, particularly highly customized and optimized embedded Linux systems enabling secure authentication and encryption of data transmission. Over the last several years, the focus has been on embedded software development. Digitalization is a big driving force in business and society, which has brought new software development challenges to Sirin. Starting from our roots in embedded Linux software development, the business gradually moved into some other adjacent areas like web UI/ UX design. The macro trends of smart devices, big data, and the continuing convergence of virtual and physical worlds has sparkled our interest in web and mobile development as well. In 2016, SirinSoftware started to explore new areas to reinforce our market positions and merged with Lampa Studio, a firm specialized in web and mobile development. This acquisition brought a significant competitive advantage followed by a subsequent rethinking of positioning and communication strategy. SirinSoftware has today become the solutions provider that helps optimize client business workflows by outsourcing taking on crucial components of their businesses while delivering efficient and highly reliable problem solving.